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    <loc>https://www.forcefemme.co.nz/ff-directory</loc>
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    <lastmod>2025-08-25</lastmod>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/sydney-straver-ampbloom-sustainability-amp-esg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/b71bc61d-06e2-478e-808f-2c1fa00fa0c1/Sydney+Straver_%24bloom.png</image:loc>
      <image:title>FF Directory - Sydney Straver ~ &amp;amp;BLOOM Sustainability &amp;amp; ESG - Focus Sustainability Strategy, Impact, Environmental, Social, Governance, ESG, Strategy</image:title>
      <image:caption>Sydney’s Superpower Turning complex sustainability challenges into practical, actionable solutions that businesses can actually implement. About &amp;Bloom &amp;BLOOM is a boutique strategy advisory in Aotearoa New Zealand with global reach. We help organisations, private equity, venture capital, and family offices embed sustainability and ESG into core strategies. Backed by award-winning expertise, our team empowers clients to create lasting value, drive impact, and make informed investment decisions.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/loren-taylor-taylor-photography-videography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/b244c97a-e733-4436-8057-b08ad29b85d9/Loren+Taylor+Photography.png</image:loc>
      <image:title>FF Directory - Loren Taylor ~ Taylor Photography + Videography - Focus Brand imagery (corporate &amp; small business), documentary styled shooting, headshots, elevated UGC, product imagery &amp; events. Loren’s Superpower Connecting with people &amp; capturing the authentic story of a brand. Thinking and seeing creatively. Dreaming big and having the vision &amp; skills needed to act by creating imagery that supports people or the brand. I am also multidisciplinary in my skillset, having had experience in graphic design, illustration and branding.</image:title>
      <image:caption>About Taylor Photography + Videography Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/pt6zrvikv6xc025i2lp039y4036cix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/331cffed-9cc0-4b2c-a67f-780d95874b44/Anypear_Grace+Kok.jpg</image:loc>
      <image:title>FF Directory - Grace Kok ~ Anypear - Focus Remote Overseas Recruitment Grace’s Superpower Matchmaking—but make it strategic. Grace connects New Zealand businesses with top overseas talent and slashes payroll costs by up to 80%, all while ensuring fair, fully paid—and happy—remote team members. Grace doesn’t just fill roles; she builds thriving, long-term teams fuelled by genuine fit.</image:title>
      <image:caption>About Anypear Anypear is a headhunting agency connecting New Zealand businesses with top overseas talent for remote roles. Anypear deliver a bespoke service to match companies with the right team members, ensuring fair pay, living wages, and 100% salary to employees—building happy, fulfilled, and high-performing remote teams</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/jo-clouden-cgoals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/aa45caab-0ba8-470c-a754-a1318afbeec9/Jo_Kapiti_Clouden.jpg</image:loc>
      <image:title>FF Directory - Jo Clouden ~ CGoals - Focus Cancer Coaching for workplaces</image:title>
      <image:caption>Jo’s Superpower Supporting better lives following a diagnosis of cancer About CGoals CGoals helps workplaces better manage the impacts of cancer through expert cancer coaching and support programs. Co-founded to improve employee wellbeing, CGoals empowers organisations to create compassionate, informed, and adaptable work environments, ensuring employees affected by cancer can continue to thrive and maintain productivity and receiving the support they need. Location Tauranga</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/shibani-bare-new-zealand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/581094b0-74b4-415c-9f1c-ac8ec6cbca5b/Bare+NZ+-Shibani.jpg</image:loc>
      <image:title>FF Directory - Shibani ~ Bare New Zealand - Focus Size-Inclusive Shapewear Bodysuits for all Sizes Shibani’s Superpower Making women feel more confident and comfortable in their bodies</image:title>
      <image:caption>About Bare Bare New Zealand creates size-inclusive shapewear bodysuits designed to support mums in their postpartum journey and help women of all sizes feel confident and comfortable in their bodies. Their thoughtfully crafted bodysuits combine style, support, and comfort—empowering women to embrace their shape and feel their best every day.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/anna-mclay-tornn-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/f0421f15-aed8-4184-839f-0e0ab42fc48e/Tornn+Studio+Anna+McLay.jpg</image:loc>
      <image:title>FF Directory - Anna McLay ~ Tornn Studio - Focus Branding, Illustrator and Textile Print Design Anna’s Superpower Helping you tell your story to connect with your people</image:title>
      <image:caption>About Tornn Studio Tornn Studio crafts purposeful, beautiful creative that helps brands tell their story and connect with their audience. Specialising in branding, illustration, and textile print design, Tornn brings visual storytelling to life with clarity, style, and heart.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/michelle-whorwood-tailored-virtual-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/de9781b5-26b0-4386-b88d-38838fe2cadc/Michelle+Whorwood.jpg</image:loc>
      <image:title>FF Directory - Michelle Whorwood ~ Tailored Virtual Support - Focus Virtual Support Services for service-based businesses Michelle’s Superpower I make business feel easier by combining big-picture strategy with hands-on execution. From marketing to systems, I streamline operations and drive projects forward—helping small business owners work smarter, not harder, with clarity and confidence.</image:title>
      <image:caption>About Tailored Virtual Support Tailored Virtual Support helps service-based businesses grow sustainably by handling the essential behind-the-scenes tasks. From admin and social media to client onboarding and CRM setup, they keep things running smoothly so you can focus on what you do best.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/chloe-bryan-virtual-bdm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/365a8ad6-0f4c-44ad-bd79-9baca43ad33f/Chloe+Bryan.jpg</image:loc>
      <image:title>FF Directory - Chloe Bryan ~ Virtual BDM - Focus Business, Personal Brand and Career Coaching with side quests of User Generated Content Creation. Chloe’s Superpower Understanding the value of others when they don’t value themselves…YET!</image:title>
      <image:caption>About Virtual BDM Virtual BDM is a dynamic business coach helping founders and individuals grow with clarity. She offers tailored business, career, and personal brand coaching—plus clever support in UGC, systems, marketing, and sales strategy. Chloe helps clients build visibility, boost profits, and scale with confidence.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/tyla-kvalsvig-werk-society</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/13ed9428-49cb-4e35-9c7f-dbf983eb3833/Werk+Soceity+Tyla+Kvalsvig.jpg</image:loc>
      <image:title>FF Directory - Tyla Kvalsvig ~ Werk Society - Focus Paid Social and Google Ads Tyla’s Superpower Scaling businesses through paid ads and very good explaining complex processes in a tangible way.</image:title>
      <image:caption>About Werk Society Werk Society is a digital marketing specialist focused on scaling businesses through high-performing paid social and Google Ads. With a proven track record—including generating over $1M in revenue in a single day—she helps brands grow fast through smart, strategic ad spend. Location Silverdale, Auckland - remote available</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/kyla-mclean-chandelier-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/24c10ff7-7c83-4099-9c5d-fe6b5c708c8f/Chandelier+Media.png</image:loc>
      <image:title>FF Directory - Kyla McLean ~ Chandelier Media - Focus Social media, Email Marketing, Consulting, Outsourcing</image:title>
      <image:caption>Kyla’s Superpower Being relatable! About Chandelier Media Chandelier Media, led by Kyla McLean, is a digital marketing studio helping businesses grow through social media, email marketing, consulting, and outsourced support. Kyla brings a relatable, strategic approach to online marketing, making it easier for brands to connect, convert, and shine online.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/vsh0keoqflgw4ccolqua9un93oxftg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/914688f9-5b56-4869-83c5-5096c57b92c2/Beyond+Bold+Bookeeping.png</image:loc>
      <image:title>FF Directory - Kate Donghi ~ Beyond Bold Bookkeeping - Focus E-commerce bookkeeping Kate’s Superpower Compassion. I approach people’s accounts gently and without judgement. My superpower is making sure my clients never feel guilty or ashamed about their books. Just supported, understood, and empowered to move forward.</image:title>
      <image:caption>About Beyond Bold Bookkeeping Beyond Bold Bookkeeping is an e-commerce bookkeeping service based in Te Awamutu, Aotearoa New Zealand. Run by Kate Donghi, it helps online business owners simplify their finances, boost profit margins, and grow sustainably. Kate offers done-for-you bookkeeping including reconciliations, accounts management, and integration with platforms like Xero, Shopify, and A2X.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/alisha-lovrich-alisha-lovrich-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/598cd87e-b98b-4cbc-b1c4-73b180b47b8c/Alisha+Lovrich+Photography.jpg</image:loc>
      <image:title>FF Directory - Alisha Lovrich ~ Alisha Lovrich Photography - Focus Commercial, Editorial, Events coverage Alisha’s Superpower I have a nice energy and vibe and I can make people feel comfortable and at ease in front of the camera, even if they were super nervous, and I make the whole process fun, which is the most important thing for me!</image:title>
      <image:caption>About Alisha Lovrich Photography Alisha Lovrich Photography provides professional photography and videography services across commercial, editorial, and event projects. Known for her creative eye and strong visual storytelling, Alisha captures bold, high-impact content that elevates brands, documents events, and brings narratives to life with clarity and style.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/caitlin-taylor-stylist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/a1615afd-10d8-4971-bfd9-87fc07079b9d/Caitlin+Taylor.jpg</image:loc>
      <image:title>FF Directory - Caitlin Taylor ~ Stylist - Focus I help women elevate their everyday style Caitlin’s Superpower Listening to other and helping them see THEIR OWN style... and then helping them buy it.</image:title>
      <image:caption>About Caitlin Taylor Dedicated to helping women elevate their everyday style with confidence and ease, Caitlin works one-on-one with clients to uncover their unique style identity, transforming not just wardrobes but self-confidence. With a focus on real, wearable fashion, Caitlin empowers women to make intentional choices when shopping, rediscover the potential in their existing wardrobe, and show up in the world feeling aligned, authentic, and effortlessly stylish. Her approach is warm, intuitive, and deeply personal — it’s not about trends, it’s about helping each woman see and own her style story.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/fiona-nettmann-foundrie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/f1eca78b-79fa-4ba0-a0d9-c7585278a9b5/Foundrie+-+Fiona+Nettmann.jpg</image:loc>
      <image:title>FF Directory - Fiona Nettmann ~ Foundrie - Focus Supporting business owners with cohesive brands, websites, and social media - with a focus on the wellness, home, fashion and beauty industry. Fiona’s Superpower I have a hawk eye, I can easily zoom out and see the big picture, without losing focus of the details that matter.</image:title>
      <image:caption>About Foundrie We help passionate entrepreneurs bring their vision to life through strategic brand identity, custom website design, and social media content that aligns beautifully and consistently across all platforms. Whether you're launching a new brand or elevating an existing one, Foundrie delivers refined, purpose-driven design that connects with your audience and stands out in a crowded digital space.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/maia-miller-aleph-accessibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/af69ebc1-7ca6-42aa-a125-f0b533deea44/Ff+Directory+Maia+Miller.jpg</image:loc>
      <image:title>FF Directory - Maia Miller ~ Aleph Accessibility - Focus Digital accessibility services including auditing, training and consulting Maia’s Superpower Translating complex accessibility standards into clear, actionable steps—so anyone can build an inclusive web. Maia is the rare blend of tech-savvy and human-centered, making her a bridge between developers, designers, and real-world impact. Basically, she’s the Accessibility Whisperer.</image:title>
      <image:caption>About Aleph Accessibility IAAP-certified and a former Agile web developer, Maia simplifies digital accessibility. She founded Aleph Accessibility to deliver practical, WCAG 2.1 AA-compliant solutions that make websites more inclusive. Maia bridges tech and clarity—helping teams implement accessibility with confidence.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/gina-garvey-wonderwork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/26d61ebd-1f89-41ad-8b81-e33e3cb24f2d/Wonder+Works+Gina.png</image:loc>
      <image:title>FF Directory - Gina Garvey ~ WonderWork - Focus Human-Centred &amp; Strategic Design, Service Design, Design Thinking, Innovation, Prototyping, Creative &amp; Collaborative Workshops, Qual Research, Feminist &amp; Power-Sharing Design. Gina’s Superpower Creating permission spaces for people to let loose their brilliance and creativity. *Civic product development that enhances community engagement *Program design that fosters social innovation and empowerment *Experience design creating memorable and purposeful interactions</image:title>
      <image:caption>About WonderWork Utilizing creative workshops, strategic prototyping, and collaborative methodologies, Wonder Works tackles complex civic challenges—from sustainability to social equity. Their multidisciplinary team of designers, strategists, and technologists collaborates with public and private sectors, ensuring solutions that are not just innovative, but sustainable, inclusive &amp; measurably effective.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/loren-tomlinson-the-social-collective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/73613a78-9462-4fb2-95a9-58eedc313ae8/FF+The+Social+Collective+Loren+Tomlinson.jpg</image:loc>
      <image:title>FF Directory - Loren Tomlinson ~ The Social Collective - Focus Holistic Digital Marketing Management and Coaching</image:title>
      <image:caption>Loren’s Superpower Seeing the strategy come together for clients (listening to the big vision our clients have and being able to see and action their strategy) to bring in the best results for them ... oh and doing it with oodles of fun!! About The Social Collective A team led by powerhouse Director and Digital Marketing Strategist Loren, The Social Collective offers expert management and coaching across Social Media, Paid Advertising, Email Marketing, and PR. Specialising in tailored digital strategies, they help growth-minded brands amplify their presence, engage audiences, and drive real results.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/the-friendly-food-co</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/ab24fe05-799b-4d22-a8fb-f6432e75aa29/Bianca+Berton-Scarlet.jpg</image:loc>
      <image:title>FF Directory - Bianca Berton-Scarlet ~ The Friendly Food Co. - Focus Tasty, Gut-Friendly Seasonings Created by Dietitians for IBS Relief, food intolerances, coeliac disease, diverticular disease and more.</image:title>
      <image:caption>Bianca’s Superpower Creating flavour without the flare-ups. About The Friendly Food Co. A few years ago, as qualified dietitians working with clients suffering from IBS and food intolerances, we saw firsthand how challenging the low FODMAP diet could be—especially when it came to bland, boring meals. That’s why we created gut-friendly spice blends designed to add bold, delicious flavour without triggering gut flare-ups. Today, we offer a range of low FODMAP seasonings and provide expert gut health support to help you eat well and feel good—without the bloat, pain, or guesswork.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/5zw2h7g46xqc45scsee9somxa6aif0</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/8ce8be13-8e28-447a-aa8f-dcd63d16d472/Tiffany+Inner+Circle+Consulting.jpg</image:loc>
      <image:title>FF Directory - Tiffany Hubbard ~ Inner Circle Consulting - Focus Bookkeeping, Training &amp; Support for Small Businesses and Startups. Assisting and training entrepreneurs to have clarity and confidence in their finances. Tiffany’s Superpower Her cool, calm and collected approach.</image:title>
      <image:caption>About Inner Circle Consulting Inner Circle Consulting, empowers small business owners and startups with tailored bookkeeping and social media support. Tiffany’s calm, clear, and concise approach brings clarity and confidence to business finances, helping entrepreneurs take control and move forward with ease.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/keirran-stafford-delegate-amp-done</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/8f41d6d7-08bf-44b8-acad-ab3fb6f7f922/keirran_Delegate+and+done.png</image:loc>
      <image:title>FF Directory - Keirran Stafford ~ Delegate &amp;amp; Done - Focus Virtual Assistant - All Administration for Businesses Keirran’s Superpower Her organisation skills</image:title>
      <image:caption>About Delegate &amp; Done Delegate &amp; Done is a virtual assistant service helping busy business owners stay organised, efficient, and focused. Keirran offers expert administration support tailored to your needs — from inbox and calendar management to document creation, client comms, and behind-the-scenes business support. With a sharp eye for detail and a passion for order, Delegate &amp; Done takes care of the admin so you can focus on growing your business. Trusted, reliable, and seriously organised — it’s your secret weapon for staying on top of it all.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/kelly-marsden-lacuna-co-event-consultant</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/a6f824cd-d0be-4a46-8fce-210c1afd20ec/Kelly+Marsden+-+Lacuna+%2B+Co+-+Kelly+Marsden.jpg</image:loc>
      <image:title>FF Directory - Kelly Marsden ~ Lacuna + Co, Event Consultant - Focus Events and creative project management. All kinds, all sizes! Kelly’s Superpower The Positivity Glass Half Full Poweress</image:title>
      <image:caption>About Lacuna &amp; Co At Events Creatives, we bring bold ideas to life with seamless planning, clear communication, and a commitment to staying on budget. With a creative approach and The Positivity Glass Half Full Poweress driving every project, we manage events with energy, optimism, and serious attention to detail. From brand activations to community gatherings, we turn visions into unforgettable experiences.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/r1t9ijlcyvku900mfijnfugv4w4yvl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/58eb1709-0df8-45e8-9c15-7535661bcfd6/FF+In+Place+Solutions+Laura+French.jpg</image:loc>
      <image:title>FF Directory - Laura French ~ InPlace Solutions - Focus Simplifying workflows, optimising processes, and leveraging technology that truly serves your unique business needs Laura’s Superpower… …is translating complex technology into simple, actionable solutions. She has a knack for quickly understanding business pain points and demystifying tech, making it accessible and effective for everyone, regardless of their technical background. Her clients appreciate her ability to listen deeply, communicate clearly, and deliver practical results that make a real difference.</image:title>
      <image:caption>About InPlace Solutions delivers human-centered digital solutions that simplify workflows, optimise processes, and integrate AI and automation in practical, people-first ways. Specialising in bridging the gap between people and technology, Laura helps businesses identify where automation and AI can have the biggest impact. Services include tailored digital strategy, AI readiness workshops, and hands-on training to empower teams to confidently adopt and leverage new tools.</image:caption>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/valerie-vega-kaaio-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/8cf5def3-6ccd-49b2-b362-50a8cb218a2a/FF+-+Kaaio+Studio+Valerie+Vega.jpg</image:loc>
      <image:title>FF Directory - Valerie Vega ~ Kaaio Studio - Focus Brand Design, Packaging Design, Website Design Val’s Superpower Collaboration and always being in your corner</image:title>
      <image:caption>About Kaaio Studio Led by Valerie Vega, Kaaio Studio helps millennial-led businesses create standout brands that connect deeply and drive positive impact. Specialising in brand design, packaging design, and website design, Kaaio crafts purposeful, visually powerful identities that resonate with your audience and community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/lydia-rachel-arnold-lydia-rachel-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/b727c7d2-f4b8-423b-8e50-39e32d5e07ee/Lydia+Arnold+Photography.jpeg</image:loc>
      <image:title>FF Directory - Lydia Arnold ~ Lydia Rachel Photography - Focus Wedding &amp; Brand Photography</image:title>
      <image:caption>Lydia’s Superpower Connecting with people and capturing meaningful moments that will outlive you. About Lydia Rachel Photography A wedding and brand photographer with a gift for capturing connection, emotion, and authenticity. Specialising in brand photography for women-led businesses and heartfelt wedding storytelling, her work helps clients show up confidently and create lasting impact. Also the host of The Kiwi Wedding Podcast, she shares honest conversations and insights from across the industry. Known for meaningful, modern imagery that truly reflects the people she photographs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/charlotte-clark-thirteen-creative-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/73c1aa38-9fa4-405a-b619-5ecf91cbafd1/Force+Femme+Charlotte+Clark.jpg</image:loc>
      <image:title>FF Directory - Charlotte Clark ~ Thirteen Creative Studio - Focus Brand Strategy, Brand Identity Design, Web Design, Graphic Design Charlotte’s Superpower Blending strategy, design and soul. I have a gift for seeing people clearly, their essence, their vision, the magic they’re here to share and translating that into a brand that not only looks beautiful, but feels aligned and powerful. I don’t just build brands, I help entrepreneurs remember who they are and claim their space online in a way that feels like a full-body YES.</image:title>
      <image:caption>About Thirteen Creative Studio I craft bold, aligned brands and custom Showit websites for soul-led entrepreneurs. Blending brand strategy, intuitive design, and clear messaging, I help you claim your space online with a brand that feels like a full-body YES—beautiful, powerful, and built to attract.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/holly-price-the-picnic-social</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/b7be70fb-675e-47a7-97fa-96eb92890b4c/The+Picnic+Social+Holly+Price.jpg</image:loc>
      <image:title>FF Directory - Holly Price ~ The Picnic Social - Focus A proposal or date night, hens parties and baby showers, or corporate events for team building and styling for product shoots. We also dry hire items. Holly’s Superpower Making the vision a reality! Aside from vigorously checking, rain, wind and tides to set up the perfect outdoor Picnic. I'll always come up with a bunch of alternate ideas to try my best to make your special moment happen, Im an interior designer by trade so my creative flair thrives through my set ups and I like to do things right to meet the brief. Im really passionate about what I do!</image:title>
      <image:caption>About The Picnic Social The Picnic Social delivers bespoke picnic experiences—from romantic proposals and hens parties to corporate team-building and event styling. Stress-free, unforgettable moments. With years of experience and countless stories (late-night hen pack-downs included!), The Picnic Social is passionate about making your vision a reality. Let us handle the details so you can focus on making memories.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/jeanine-mitchell-north-harbour-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/7571b8f9-3e10-4276-8543-fdc5f8459498/Jeanine+Mitchell+-+North+Harbour+Law+Force+Femmel.jpg</image:loc>
      <image:title>FF Directory - Jeanine Mitchell ~ North Harbour Law - Focus Specializing in property transactions, asset structuring, wills &amp; estates, enduring powers of attorney (EPAs), family trusts &amp; relationship property. Jeanine’s Superpower Personalised client care, a big-picture mindset, and cutting through legal complexity to find practical, peace-of-mind solutions. Backed by an incredible team of wāhine with their own powerhouse strengths.</image:title>
      <image:caption>About North Harbour Law North Harbour Law Orewa offers expert private client legal services to individuals and families across the Hibiscus Coast. With local expertise and a client-first approach, North Harbour Law Orewa delivers pragmatic solutions that protect your assets and provide peace of mind. Contact us today to arrange a consultation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/leanne-harrison-the-relaxation-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/0489cd80-29eb-4314-889c-99de7cfdcd3b/Leanne+Harrison+Force+Femme.jpg</image:loc>
      <image:title>FF Directory - Leanne Harrison ~ The Relaxation Studio - Focus Helping people unwind from stress, shift old patterns, and reconnect with their body and awareness. Leanne’s Superpower Creating a space where people feel safe enough to relax, be real, and look at things differently, without judgment. I’m great at tuning into what’s underneath the surface, asking the questions that open things up, and helping people let go of what’s weighing them down. And no matter how heavy something seems, I always bring a sense of lightness and remind people that laughter, curiosity, and play can be part of the process too.</image:title>
      <image:caption>About The Relaxation Studio The Relaxation Studio helps people release stress, shift stuck patterns, and reconnect with their body and awareness—without the overwhelm. We offer a blend of energy-based treatments, including Access Bars®, Access Energetic Facelift, body processes, workshops, and personalised facilitation to support real, lasting change. Whether you're looking to feel more present, let go of what's not serving you, or simply find more ease in daily life, our studio provides a safe, welcoming space to unwind, explore, and transform. With a focus on lightness, curiosity, and laughter, we make personal growth feel natural and accessible—because change doesn’t have to be hard.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/natalie-tolhopf-business-mindset-coach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/8ba2f3a8-8e33-4f75-9f6b-e5f1f540e606/Nat+Tolhopf_BusinessCoach.jpg</image:loc>
      <image:title>FF Directory - Natalie Tolhopf ~ Business Mindset Coach - Focus Helping women in business stop procrastinating, overcome perfectionism, and confidently grow their service-based brands. Nat’s Superpower Listening and her no-BS way of helping women ditch perfectionism, silence self-doubt, and actually do the damn thing. Whether you’re stuck in overthinking or paralysed by “what ifs,” Nat’s superpower is helping you get out of your head and into momentum—with clarity, confidence, and a few good laughs along the way.</image:title>
      <image:caption>About Natalie Tolhopf Natalie Tolhopf is a straight-talking business mindset coach helping women in business stop procrastinating, overcome perfectionism, and confidently grow their service-based brands. With over a decade of experience in sales strategy, mindset coaching, and business mentoring, Natalie empowers female entrepreneurs to show up, sell their services, and make consistent income—without the burnout. Through 1:1 coaching, group programs, and powerful mindset tools, she helps women rewrite the rules of success and build businesses that feel aligned, profitable, and unapologetically bold. Location Auckland, remote available</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/genevieve-mora-voices-of-hope</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/96f1a43a-329c-4104-94c3-b80856ff5d08/Gen+Voices+of+Hope.jpg</image:loc>
      <image:title>FF Directory - Genevieve Mora ~ Voices of Hope - Focus Mental Health Advocacy Through Lived Experience Gen’s Superpower She has a rare ability to take deeply personal experiences with mental illness and transform them into a source of strength—not just for herself, but for countless others. Making others feel seen, safe, and understood, especially in moments when they need it most. Whether through storytelling, public speaking, or simply showing up with compassion, Genevieve leads with authenticity and reminds people that healing is not only possible—it's something to be proud of.</image:title>
      <image:caption>About Voices of Hope VoH is a New Zealand-based mental health charity, co-founded in 2017 by Genevieve Mora and Jazz Thornton, both of whom have personal experience with mental illness. Driven by a passion for storytelling and content creation, they launched Voices of Hope to change the way we talk about mental health—using authentic, powerful stories to spark empathy, understanding, and connection. What started as a grassroots initiative has grown into a global community, amplifying the voices of those who’ve walked through mental health challenges and come out the other side. Through impactful digital campaigns, videos, and real-life stories, Voices of Hope offers hope to individuals who may feel isolated or overwhelmed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/kristyn-earl-emerge-physio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/79420af8-3ebe-429b-b6b4-1c81f32cb473/Emerge+Physio+Kristyn+Earl.jpg</image:loc>
      <image:title>FF Directory - Kristyn Earl ~ Emerge Physio - Focus Running Specific Physiotherapy, Weekend Warriors, Gym goers Kristyn’s Superpower I've been there—injuries can be frustrating, but they also teach resilience. As a physio who's tackled my own recovery, I bring empathy, experience, and smart solutions to every session. My goal is to make rehab effective, relatable, and encouraging, so you can get back to doing what you love!</image:title>
      <image:caption>About Emerge Physio I offer longer physiotherapy sessions that combine manual therapy and movement rehab—relieving pain while building strength and mobility for lasting results. Because quality care takes time. I’m a physio who’s been through injury recovery myself. That experience, along with years of treating clients—from weekend warriors to Paralympic-level athletes—means I bring empathy, expertise, and smart, tailored solutions to every session. Rehab doesn’t have to be intimidating. My goal is to make it effective, relatable, and encouraging, so you can get back to doing what you love—stronger than before.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/brooke-hankins-florista</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/7f359a82-649d-4ce6-9307-648be14d20b0/Florista+Brooke+Hankins..jpg</image:loc>
      <image:title>FF Directory - Brooke Hankins ~ Florista - Focus Artfully curated flowers for weddings, events, and bespoke commissions Brooke’s Superpower My signature style blends soft, romantic tones with a refined, garden-inspired aesthetic. I work with seasonal, premium blooms to create arrangements that feel timeless, elegant, and intentionally designed offering a personalised floral experience for clients who value beauty, detail, and distinction.</image:title>
      <image:caption>About Florista Florista offers fresh flowers, seasonal plants, and dried floral arrangements, with a focus on weddings, events, and corporate styling. Specialising in artfully curated, garden-inspired designs, I blend soft romantic tones with refined elegance to create bespoke floral arrangements that feel timeless, intentional, and effortlessly beautiful. Using premium seasonal blooms, I provide a personalised floral experience for clients who value beauty, detail, and distinction. From bridal bouquets to large-scale installations, I take the stress out of floral styling—offering expert guidance, flawless execution, and designs that elevate your occasion and reflect your unique vision.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/becca-oshea-digital-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/7fcfe18f-97d1-47ae-a83f-99588d2e2a3d/Becca+O-Profile+Image+-+Becca+O%27Shea.png</image:loc>
      <image:title>FF Directory - Becca O'Shea Design ~ Digital Designer - Focus Digital illustration, Branding, Digital UX/UI design Becca’s Superpower Being multidisciplinary is a superpower. Some people even call it a "Unicorn designer". Being multidisciplinary allows me to be the sole designer on projects which is especially helpful with digital products who need a brand, brand assets as well as product design. This also creates consistency in how their brand shows up.</image:title>
      <image:caption>About Becca O’Shea Design I help clients realise their brand visually. The way I might do it differently or at least what I consider as part of my process is how to ensure the brand has longevity to enable them to carry on with the brand for years to come. I also am super collaborative with my clients bringing them into the creative journey.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/shannen-frear-socialjourneymarketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/b59eb891-c891-4a0d-a912-526192e1135b/Social+Journey+-+Shannen+Frear.jpg</image:loc>
      <image:title>FF Directory - Shannen Frear ~ Social Journey Marketing - Focus Social Media Marketing, Content Creation, Social Media Coaching, Social Strategy, Ads, Social Design, Speaking Events, Influencer Marketing &amp; UGC</image:title>
      <image:caption>Shannen’s Superpower Helping you stand out from the crowd online, through marketing that genuinely makes people obsessed with your brand, watch us! About We do things differently. We’re not a big agency. Just two passionate marketing girlies who become a true extension of your team. We take the time to understand the ins and outs of your brand, forming genuine partnerships and working with a limited number of businesses so we can give each one the attention it deserves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/kolet-vd-wielen-the-hive-nz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/ff462a23-e777-4a51-a614-9bc84dd0fb1d/Kolet+The+Hive.png</image:loc>
      <image:title>FF Directory - Kolet v/d Wielen ~ The Hive NZ - Focus Ecommerce and Business Support the Organic way Kolet’s Superpower Helping businesses grow and reach a bigger audience, organically.</image:title>
      <image:caption>About The Hive The Hive NZ supports small businesses with tailored admin, social media, and virtual assistant services that boost efficiency and free up time. With a focus on streamlined systems and genuine connection, The Hive helps you grow your business without the burnout.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/figursky-jewellery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/276eff99-688a-4f73-bcf3-2c6df65c1225/Cristina+-++Figursky+Jewllery.jpg</image:loc>
      <image:title>FF Directory - Cristina Figursky ~ Figursky Jewellery - Focus Bespoke Jewellery Cristina’s Superpower Listen and tune in to people, making you stand out as uniquely you in a crowd.</image:title>
      <image:caption>About Figursky Jewellery Figursky Jewellery crafts artful, one-of-a-kind rings and modern heirlooms that blend sculptural design with timeless elegance. Each piece is thoughtfully handcrafted to celebrate individuality, slow design, and meaningful craftsmanship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/monicashephard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/9f0cb228-1e5e-4561-9c77-51bbac706025/Force+Femme+Monica+Shepherd.jpg</image:loc>
      <image:title>FF Directory - Monica Shepherd ~ Mark My Words - Focus Brand messaging, website copy, personal brand development Monica’s Superpower Helping people uncover the deeper story behind their work — the threads that make them truly different, even if they can’t quite see it themselves. I listen closely, read between the lines, and help turn the ideas in your head into powerful, purposeful messaging. It’s part intuition, part strategy — and it helps my clients find THEIR superpower and own it with confidence.</image:title>
      <image:caption>About Monica I believe that many great ideas get lost in translation when people overthink their messaging or try to emulate others. My approach is to cut through the noise and get to the heart of your message, ensuring it resonates with your intended audience. I offer guidance and coaching months before your launch to ensure your messaging is not only clear and compelling but also true to your brand. This proactive approach helps you achieve better engagement and returns.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/chloemcknight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/36c580e7-5fcf-46e8-972e-4dfd2902e642/DSC00921+-+Chloe+McKnight.jpg</image:loc>
      <image:title>FF Directory - Chloe McKnight ~ Kakapo Business Sales - Focus Selling eCommerce / Women owned businesses Chloe’s Superpower Yapping, Always open for a coffee and a chit chat about business. Two brains is always more powerful than one!</image:title>
      <image:caption>About Chloe Chloe McKnight is your go-to guide for navigating the business sales journey. With a background in entrepreneurship and a decade in the hairdressing industry, she offers more than just brokerage services. Chloe provides strategic coaching and clear communication months before your business goes live, ensuring you achieve the best possible return. Her passion lies in supporting women-led ventures, family-owned businesses, and eco-conscious brands. Whether you're selling a boutique or an e-commerce empire, Chloe's proactive approach and market-savvy strategies make her an invaluable partner in your business transition. Connect with Chloe to start your journey towards a successful business sale</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/suiawestbrook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/735ea85c-f4b6-4927-af24-91f0ef114d18/Black+and+White+Minimalistic+Positive+Quote+Instagram+Post.jpg</image:loc>
      <image:title>FF Directory - Suia Westbrook ~ Freelance Event Producer - Focus Brand Activations, Design,- and Purpose driven events CoWorking Expert, Community Cultivator, Styling Suia’s Superpower Bringing people together, creating spaces and opportunities for business owners, professionals and especially wahine.</image:title>
      <image:caption>About As a creative, I care deeply for the planet &amp; have an empathy for others that makes people from all walks of life feel seen, and I’m driven by a vision for gender equality and justice. Which is how I’ve found my place styling and producing uplifting and inclusive events, and nurturing a business community where everyone feels welcome and supported. These are spaces where people - especially wahine - can learn from others and find new ideas, collaborations for both personal and business growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/aiexpert/shellyemilia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/57517697-d0a8-4d0d-b077-c42d579996d0/DSCF3321.jpg</image:loc>
      <image:title>FF Directory - Shelly Emilia  ~ AI Expert - Focus Scaling Female-led Businesses</image:title>
      <image:caption>Shelly’s Superpower Helping female entrepreneurs scale without burnout. About Shelly As a woman-led consultancy, I specialise in AI-driven automation with a human-in-the-loop approach—so you stay in control while AI handles the busywork. My mission? To help you reclaim time, boost efficiency, and grow seamlessly. With personalised strategies and hands-on support, we make AI work for you, freeing you to focus on what truly matters. If we haven’t met yet, come say hi! I’d love to chat about coffee, communities, woman-led businesses, and smart processes that drive success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/julie-russell-bookkeeping-and-xero-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/60d802ee-8602-4659-b464-3fca0445346e/Julie+Russell+ForceFemme</image:loc>
      <image:title>FF Directory - Julie Russell ~ Bookkeeping,&amp;nbsp;Xero Support &amp;amp; Training - Focus Empowering Women in Business to Understand Their Numbers and Grow with Confidence Julie’s Superpower Turning the numbers into words that mean something, and businesses into lifestyle choices. About Julie Russell I help women in business make sense of their finances and use them to build profitable, purpose-driven businesses. Many women start their ventures from personal passion—but no one hands them a manual on reading a P&amp;L, tracking cash flow, or knowing what's actually making money. I take the fear out of finance by translating Xero data into clear, meaningful insights. From untangling your accounts to turning your business into a lifestyle that works for you—I make numbers make sense.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/natalie-coombe-pricing-and-profit-coach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/5b599d5c-6b9a-4f34-8fa0-a54d460741cc/Natalie+Coombe+Pricing+Profit+FF.jpg</image:loc>
      <image:title>FF Directory - Natalie Coombe ~ Pricing and Profit Coach - Focus Helping women-led service businesses and boutique agencies transform their pricing and profit models to create sustainable, profitable, and freedom-driven businesses. Natalie’s Superpower With 25+ years of commercial strategy, Natalie guides women through practical, step-by-step systems that transform their pricing, positioning, and profit models. Nail your profitable pricing. About Natalie’s Business Through her signature programs—The Profit Project™ and Agency Profit Accelerator—clients learn to confidently price their services, attract premium clients, prevent burnout, and build sustainable, values-led businesses. No more hustle for hustle’s sake—just the tools, support, and strategy to build a profitable business that funds the life you actually want.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/sarah-kate-pidgeon-revd-sarah</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/8a4dea2f-b180-4216-a755-9199a5495bad/Rev%27d+Sarah+Pidgeon+FF.jpg</image:loc>
      <image:title>FF Directory - Sarah Kate Pidgeon ~ Rev’d Sarah - Focus Writing or speaking about issues related to faith, justice, trauma and recovery Sarah’s Superpower Kindness and the ability to think outside the box and to link ideas from different disciplines together</image:title>
      <image:caption>About Rev’d Sarah Rev’d Sarah brings compassionate insight and lived experience to her work as a writer, speaker, and advocate. With a focus on faith, justice, trauma, and recovery, Sarah creates thoughtful content and conversations that inform, educate, and help people feel seen and understood. Whether through keynote speaking, blog writing, workshops, or pastoral guidance, Sarah offers a powerful voice for those navigating complex spiritual and emotional landscapes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/xhqnl9m93aovfbc5n7p35hmscs3o1f</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/7f6d74ae-778d-4046-9b7b-79546bc36d33/Millie+Digital+Co.png</image:loc>
      <image:title>FF Directory - Melissa Rouse ~ Millie Digital Co - Focus Google Ads and Digital Audits (website, ads, social) Melissa’s Superpower Transparency and doing the job right</image:title>
      <image:caption>About Millie Digital Co Millie Digital Co. is a digital marketing agency led by Melissa Rouse, specialising in Google Ads and digital audits across websites, ads, and social media. With a transparent, results-driven approach, Melissa helps businesses grow online through smart strategy and data-led decisions. Trusted for turning insights into impact, Millie Digital Co. delivers campaigns that truly perform.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/anna-geraets-silverdale-physio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/d73aa0b4-e257-455a-ab57-5b1fd14afd33/Anna+Silverdale+Physio.png</image:loc>
      <image:title>FF Directory - Anna Geraets ~  Silverdale Physio - Focus Specialising in pelvic organ prolapse, incontinence, bowel dysfunction, persistent pelvic pain (including endometriosis, interstitial cystitis/BPS, dyspareunia, vaginismus), as well as pre- and postnatal physiotherapy. Supporting all aspects of pelvic and women’s health with compassionate, evidence-based care.</image:title>
      <image:caption>About Anna I support pelvic health with a personalised approach, recognising each person’s unique needs. With post-grad medical training, I help you navigate treatment options and understand medical care. My focus is on informed choice—empowering you with the knowledge to make the best decisions for your health. Location Silverdale, Auckland</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/natalia-bertolo-romeo-panetteria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/2b28fad5-392e-4159-a055-9983c2c1c871/Romeo+Panetteria.png</image:loc>
      <image:title>FF Directory - Natalia Bertolo ~ Romeo Panetteria - Focus Sourdough bread and pastries made with 100% organic flour. Natalia’s Superpower In a world of mass-produced and ultra-processed food, we offer real bread made the traditional way: sourdough, slow fermented, 100% organic.</image:title>
      <image:caption>About Romeo Panetteria At our bakery, we craft real bread the way it’s meant to be: slow fermented, sourdough, and made with 100% organic flours. From crusty artisan loaves to buttery pastries, every product is handmade using traditional methods — no additives, no shortcuts. We supply both retail customers and wholesale partners who value quality, sustainability, and flavor. In a world of mass-produced, ultra-processed food, we bring you the honest goodness of naturally leavened, small-batch baking.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/wonder-and-bloom-photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/45ff8731-7d9f-42fc-8629-8012e6b81969/Wonder+and+Bloom+-+Sellie+A.jpg</image:loc>
      <image:title>FF Directory - Sellie ~ Wonder and Bloom Photography - Focus Creative Photography, Planning for Elopements and Women in Business Brand Shoots</image:title>
      <image:caption>Sellie’s Superpower Relating with others About Wonder and Bloom We specialise in intimate elopement photography and planning, helping couples create unforgettable, stress-free wedding days. From choosing the perfect location to timing and logistics, we guide you through every step to ensure your elopement is beautifully captured and uniquely you. For women in business, we go beyond the lens—partnering with you to showcase your authentic self, boost your confidence in front of the camera, and deliver powerful brand imagery that reflects your vision and elevates your online presence. Location Auckland, NZ</image:caption>
    </image:image>
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  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/rosie-holt-rosie-coaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/6f98b43d-79b3-4556-91aa-cdb0dff61303/RosieHolt.png</image:loc>
      <image:title>FF Directory - Rosie Holt ~ Rosie Coaches - Focus Mindset, Sales Strategy, Marketing Strategy, Business Fundamentals Business Simplified Rosie’s Superpower I help creatives see that being 'good at business' doesn't require them to choose between doing what they love and running a profitable business. The two can exist side by side.  I'm also the Accountability Fairy. Making sure my clients follow through and do what they say!</image:title>
      <image:caption>About Rosie Coaches Business success coach, mentor &amp; accountability partner helping creative entrepreneurs in NZ &amp; Australia. I guide overwhelmed business owners to clarity &amp; confidence through 1:1 &amp; group coaching, memberships, masterclasses &amp; events—so you can build a business you love without burnout.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/kristy-campell-pink-pony-creative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/bef3d3fb-31a3-4152-864a-09f6728f2f3a/Pink+Pony+-+Kristy+Hill.jpg</image:loc>
      <image:title>FF Directory - Kristy Campell ~ Pink Pony Creative - Focus Brand Identity, Visual Identity &amp; Graphic Design Kristy’s Superpower Designing dreams into impactful realities</image:title>
      <image:caption>About Pink Pony Creative We solve the problem of brands blending in. In a world full of noise, we help businesses stand out with bold, unmissable design. With custom illustrations, vibrant visuals, and a fearless creative process, we turn your vision into a brand identity that’s both strategic and scroll-stopping. Our team collaborates closely with clients to design brands that are 'anything but boring', bringing big energy and bigger ideas to every project. Location Hibiscus Coast, Auckland</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/bridgitt-mcnabb-maintaining-your-health-whakatikatika-oranga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/719aa7cb-bdf4-41cb-8e63-6278fe13590e/MacNabb.png</image:loc>
      <image:title>FF Directory - Bridgitt McNabb ~ Maintaining Your Health (Whakatikatika Oranga) - Focus Naturopath and Reflexologist - providing holistic natural health solutions Bridgitt’s Superpower Being real, compassionate, listening with love and integrity from all levels of my Being to all levels of my client's Being.</image:title>
      <image:caption>About Maintaining Your Health Maintaining Your Health (Whakatikatika Oranga) is a natural health clinic led by experienced Naturopath and Reflexologist Bridgitt McNabb, offering personalized, holistic wellness solutions in Aotearoa. Specializing in naturopathy, herbal medicine, nutrition, reflexology, lymphatic drainage, and Divine Intuitive Energy Healing, Bridgitt helps clients rebalance their bodies and reach their long-term health and wellbeing goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/jeanette-atkinson-staged-nz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/672eb2f430f2863453afb369/1af5e9a3-83c0-433c-8c14-5ed6ef4059e4/Jeanette+Atkinson-+staged+nz.jpg</image:loc>
      <image:title>FF Directory - Jeanette Atkinson ~ Staged NZ - Focus Home Staging ~ preparing homes for market. Jeanette’s Superpower Patience</image:title>
      <image:caption>About Staged NZ At Staged NZ, we create beautifully presented spaces that help buyers fall in love and imagine their future. We take the stress out of presentation for vendors and provide real estate agents with a high-quality, market-ready product. With a deep respect for the stories behind every home, we connect with our clients and take the time to honour their journey — past, present, and future. Staged NZ specialises in thoughtful, tailored home staging that sells</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.forcefemme.co.nz/ff-directory/category/start+ups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
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    <priority>0.5</priority>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <loc>https://www.forcefemme.co.nz/ff-directory/category/Digital+Marketing</loc>
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    <priority>0.5</priority>
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    <loc>https://www.forcefemme.co.nz/ff-directory/category/Qual+Research</loc>
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    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <loc>https://www.forcefemme.co.nz/ff-directory/category/Social+media+marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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